Immersive
Experience
Lab

Moving through the space — following a line of argument across the wall, stepping back to take it all in — turns looking into something more active. Select your space from the platform, choose your images, and the App calculates the layout automatically, scaling and arranging everything to fill the wall correctly for the space you have booked. When you are ready for the next collection, a single click replaces everything on the wall, instantly. Labels — student names, project titles, module codes — can be added individually or imported from a spreadsheet. Please share what you discover — we will share it with others and build it into what the App becomes.

• Poster reviews and competitions — no printing required
• Business plan and pitch reviews — all proposals visible simultaneously
• Campaign concept reviews in marketing, PR, and communications
• Comparative analyses — financial models, policy proposals, design options side by side
• End-of-year showcases and group project crits

1. Follow the Quick Start Guide on the Lab web platform
2. Students submit their work to the platform — files are named and organised automatically
3. Select your space and choose your images — the App arranges them on the wall
4. Book your space and walk in

Super-Slides works best when the format is considered from the beginning, not added at the end. Select your space from the platform — the correct canvas loads automatically, already sized to the exact geometry of your chosen space. No templates to download, no resolution calculations to make. Start with a single canvas at QSG level, and as your confidence grows, build sequences of Scenes, add Annotations and Hotspots, link Scenes with navigation, and combine Super-Slides with other Apps in a single session. The most powerful sessions will be ones where the content was designed to deserve the space — and the space made the content more than it could have been on a conventional screen.

• Design a strategy session where the competitive landscape, market data, and scenario options are all visible simultaneously across the wall — no scrolling, no switching slides
• Present a financial model or investment case at a scale where the whole structure is legible at once
• Create a timeline spanning the full width of the wall — a market's evolution, a project's development, a sector's transformation
• Display a comparative case study where two or three companies, markets, or policy options sit side by side across the arc
• Use the full width for a student presentation where the format itself raises the standard of the work

1. Follow the Quick Start Guide on the Lab web platform
2. Select your space — the canvas loads at the correct geometry automatically
3. Build your composition — add images, video, and text using the platform tools
4. Upload your content and book your space
5. Walk in

Bringing a place into the room changes what students can say about it. A market you have stood inside, a construction site you have moved through, a case study context you have inhabited — these are understood differently from a location described in text or shown in a photograph. The experience of being somewhere, even virtually, leaves a different kind of knowledge.

The Lab's professional 360° library grows continuously — 17K ultra-high resolution, 16K panoramic, 12K anamorphic, Matterport spatial scans, and LiDAR captures. If the location you need isn't there, you can borrow one of our Insta360 cameras and shoot it yourself, or submit a production request for the Lab team to capture it for you.

As you develop your session, you can add Annotations to direct attention, Hotspots to reward curiosity, and navigation arrows to link locations — or to connect your 360° Scenes to other Apps in a single session.

• Place students inside a retail environment, logistics facility, or construction site before the case study begins — experienced rather than described
• Bring a market entry context into the room — the street, the store, the city — for a group to inhabit before the analysis starts
• Take a group on a virtual site visit to a development, a venue, or a location central to the session's content
• Use 360° footage from a field trip as a shared reference point for the whole cohort — including those who couldn't attend
• Place students in the context of a real decision — the boardroom, the factory floor, the negotiating table — before exploring what happened there

1. Follow the Quick Start Guide on the Lab web platform
2. Choose your content — select from the 360° library, borrow an Insta360 camera, or submit a production request for the Lab team to capture it for you
3. Arrange your Scenes in sequence on the platform
4. Upload your content and book your space
5. Walk in

Open Canvas makes group work spatial. A Business Model Canvas, a competitive landscape map, a stakeholder analysis — built collaboratively by the whole group, at the scale of the room, in real time. What typically lives in a slide or a shared document becomes something the group can physically navigate, discuss at its edges, and revise together. The experience of building something at this scale changes how groups engage with the material they are producing.

Open Canvas is in development. Register your interest via the Lab web platform — expressions of interest shape what we build and in what order.

• Run a live strategy workshop — competitive analysis, SWOT mapping, scenario planning — built collaboratively by the whole group across the wall
• Use a Business Model Canvas or similar framework at immersive scale, with the whole cohort contributing simultaneously
• Map a customer journey, a supply chain, or a stakeholder landscape together — spatially, at a scale where the whole system is visible at once
• Use it as a live ideation space for a consultancy challenge, a pitch preparation session, or a design brief
• Seed it with a provocation — a dataset, a case, a question — and let the group respond spatially around the room

This is not data visualisation in the conventional sense. It is data at architectural scale — an environment you move through and read spatially rather than a chart you interpret from a distance. Insight that previously required sustained analytical effort becomes immediate. The understanding you develop from standing in front of a dataset that fills your entire field of vision differs from the understanding you build from a screen.

Immersive Data is in development. Register your interest via the Lab web platform — expressions of interest shape what we build and in what order.

• Render a financial model or portfolio analysis across the full wall — multiple datasets visible simultaneously for cohort discussion
• Display macroeconomic indicators across time and geography — trends, correlations, and anomalies that reward spatial reading
• Bring an environmental or sustainability dataset to life at a scale that makes the argument without words
• Use live or near-live data feeds — market prices, sensor readings, operational metrics — as the basis for a real-time group analysis
• Map the complexity of a supply chain, an organisation, or a sector in a way that only makes sense when the whole system is visible at once

At architectural scale, the conversation around a model changes. Details easy to overlook on a screen become impossible to miss. Proportions that look right in a drawing reveal themselves differently at the scale of the real thing. The understanding you take away from the room differs from the understanding you brought in.

3D Explorer is in development. You can bring your own model, choose from the Lab's growing Model Library, or submit a production request for the Lab team to build one for you. Register your interest via the Lab web platform — expressions of interest shape what we build and in what order.

• Walk a group through a development site, a building proposal, or a spatial design at the scale it will actually exist — before it is built
• Use a city-scale urban model as the context for a planning, policy, or investment discussion — navigated together as a group
• Review a construction or infrastructure project at a scale where structural relationships and spatial consequences are immediately legible
• Bring a product design or prototype into the space at full scale for a group critique before manufacture
• Explore a heritage building, a landscape, or a site of professional interest that would otherwise be inaccessible